Blokarting

Amazingly enough is kite surfing for me – well but there is always something new coming up in the consumer world. The latest adventure sport which pumps up your adrenaline is Blokarting.
Blokarts are the last word in go-karting fun. Designed and developed in New Zealand, the Blokart is a bizarre yet exhilarating hybrid of a go-kart, a wind-surfer and a Robin Reliant on a caffeine hit.
The Blokart is a three wheeled go-kart with an attachable sail, yet at the same time is totally portable and even comes in its own carry case. When the three metre sail is up it can cover up to 25 knots of wind, reaching speeds approaching 70mph, now that is nippy, and rather terrifying.
I am just wondering where the name is coming from – any ideas?
via BornRich