Fashion House Move to Industrial Design

Filed in archive Hot Topics on June 27, 2008

The italian fashion house Gianfranco Ferre will be moving into the world of architectural design to create the coolest tower in Dubai: it's awesomely shiny and has quite the sexy rooftop. Michaela Piva, the CEO of Gianfranco Ferre, stated that "The city today represents the essence of the new Middle East, attracting world-wide innovative real estate projects which create the buzz and the beat. The synergy between the construction sector and Dubai's rightful claim to being an unchallenged international business hub makes it an important country for the international expansion for the Gianfranco Ferré business." GORGEOUS.