Flirting Sneaker

I have seen this on the Techwear weblog and thought the consumer industry now is really going crazy
Stop surfing dating sites, MySpace or similar just go to K-Swiss and get your new Flirt Shoe!?
K-swiss sells a shoe that signals different flirt messages. It's a unique code and K-swiss will publish a special flirt guide. Right now they collect peoples claims on their website. The shoe is made for men 16 to 24 years old cause this target groups is used to flirt using symbols instead of words.
The flirt shoe uses 5 stripes – so here is my sign: 4 down 1 up = "looking 4 some-1".
What do you think about it?