No an iBar has nothing to do with Apple in this case ;-)
The iBar just joines the trend like the Sensitive Floor (Coolhunting) and the Human Locator (MoCo Loco)!

The iBar is also an intelligent surface system which can detect all objects touching the surface.
This input is used to let the projected content interact dynamically with the movements on the counter. Objects can be illuminated at their position or virtual objects can be "touched" with the fingers.

Check out the video or the homepage iBar