Jeremy Gutsche: “Mr. Cool”
Meet innovation expert, "Mr. Cool" — as described by CBC — Jeremy Gutsche. Son of a psychotherapist and venture capitalist. Spent his boyhood ski racing on the edge of the legendary Calgary Stampede territory. Now a highly sought-after keynote speaker and the award-winning author of a book entitled Exploiting Chaos.
Gutsche is the co-host of Trend Hunter TV and the founder of TrendHunter.com, named by The Independent as "the world's biggest online cool hunting magazine." Just getting through the bio of this 32-year old is exhausting. It is full of enough honors, life experience and media credits to make your head spin.
So what's so cool about him?
He's vibrant and inspiring. He loves what he lives, which is innovation. He's always at the edge, a breath away from discovering how cool is going to be defined in the next moment — maybe a legacy he learned from his boyhood skiing.
According to Gutsche, creating trends is based on a search for what isn't popular yet. Cool isn't what has already hit mainstream. It's at the cutting edge. "Because cool is viral," says Gutsche, "marketers and product designers seek to attain it."