This camera lenses - Lensbaby - bring one area of your photo into Sharp focus, with a "sweet spot" surrounded by graduated blur. You can move the sweet spot to any part of your photo by bending the flexible lens tubing.

They have three versions of the Lensbaby lens and three Lensbaby accessory lenses.

But what really caught my eye was the Lensbaby Creative Aperture Kit: an accessory that gives you creative control over the shape of the spherical highlights in your Lensbaby photos; like the hearts in the photo above.

You can get really creative and personal, because there are five blank disks that you can cut into custom shapes. Check out the photos on the website to see different effects.

"With the Lensbaby Creative Aperture Disks, points of light in out of focus areas of your photo take on the shape of the center opening of the aperture disk. With the star aperture, points of light behind the subject appear as glowing stars. You can fashion the blank disks into your own custom shaped apertures using a shaped paper punch (which you can find at a craft store) or a sharp knife.

The Lensbaby Creative Aperture Disks are made out of the same metalicized plastic as your regular Lensbaby 2.0 and Lensbaby 3G aperture disks. Just drop them in the front of your lens and you are ready to go."

More info: Lensbaby