SanDisk Gives Apple iPod a Run for Its Music - and Audience

Filed in archive Gadgets on October 9, 2007

Rather than take on Apple head to head, SanDisk the flash drive manufacturer has done something really smart and it was featured in the LA Times on Sat. They have entered the music player market picking off the people that don't fit into Apple's demographic or $$$ range. Not everyone wants to drop serious dinero on something that's going to be obsolete in about a year.

Instead SanDisk started presenting well presented musical players that are really designed and implemented that had price points HALF the prices of the iPod for a 16 G player/viewer. Now that makes sense! Their market share is up 11% while Apple's is down 9% - interesting considering all the competition in the marketplace.




Sansa® Video MP3 Player is the newest addition to the audio/video products from SanDisk. The Sansa® View is a sleek yet simple MP3 player with video capabilities, perfect for consumers to enjoy their favorite movies and shows while on the go. It's so sleek and thin (unlike the Apple iPod, that it's as thin as a pencil and coule easily be thinner than most cell phones and fit into a pocket as seamlessly as a couple credit cards.

Plays videos, music, photos, radio, and audio books
Large bright 2.4" screen
Built-in FM radio
Built in microphone for recording
Expandable MicroSD/SDHC™ card slot for additional storage
Windows® XP
Windows Media Player 10
CD-ROM drive
USB 2.0 port required for hi-speed transfer and charging
Package Contents

Sansa® View
30-pin to USB cable (std. length as e200 series)
CD with user guides
Quick Start Guide

COOL FACTOR:
Slim, thin and lightweight design for easy portability - 8.8mm at the slimmest part
Vibrant, 2.4" TFT color screen with 320x240 resolution
Rechargeable, long-lasting lithium polymer battery
Voice recorder with built-in microphone
MicroSD/SDHC™ expansion slot for additional memory capacity and content portability
Price tag: $199!!

Where to find this baby? www.Sandisk.com or specifically at the Sansa View page

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