Chris Lindland admits that it was a stupid idea that seemed to have appeal. He was referring to his Horizontal corduroy pants that he sells at Lindland Clothing.

When I first learned about Lindland Clothing's horizontal corduroy pants I also thought how stupid it was for a product. But maybe because that's what I'm used to seeing eversince my eyes first set its sight on corduroy.

Lindland says that his horizontal corduroy pants "cheats the wind and lowers drag coefficient by an amazing 16.24%" Whatever. I think it's cool.

Link: Cordarounds.com ($77)